What is a cookie?

A cookie is a small file which saves internet settings. Nearly every web page uses cookie technology. The first time you visit a web page, a cookie is downloaded by your web browser. The next time you call up that web page using the same end device, the cookie and the information saved in it is either sent back to the web page that generated it (First Party Cookie), or is sent to a different web page to which the cookie and its information belong (Third Party Cookie). This tells the web page that it has been previously called up by that browser, and in many cases it will vary the content displayed.

Some cookies are extremely useful as they can improve the user experience when you call up a web page again which you have already visited several times. Provided you are using the same end device and the same browser as before, cookies remember things such as the way you prefer to use a page, and adapt the displayed presentation to your personal interests and requirements.

Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies, cookies for marketing purposes.


Strictly necessary cookies

Strictly necessary cookies are required for you to be able to navigate around a web page and use its features. Without these cookies, functionalities cannot be guaranteed, such as actions performed (e.g. entering text) being retained throughout a visit, even when the user navigates from one page of a website to another.

Functional cookies

Functional cookies make it possible for a web page to save information previously specified (such as usernames or language selection) and offer the user improved, more personal functionality. For example, a web page could present locally relevant price information if the web page uses a cookie to save the region where the user is currently located. Functional cookies are also used to enable required functions such as playing videos. These cookies collect anonymized information; they cannot follow your movements to other web pages.

Performance cookies

Performance cookies collect information about the way a web page is used, such as which pages a visitor calls up most often and whether the visitor receives error messages from a page. These cookies do not save any information that allows the user to be identified. The information collected is aggregated and anonymous. These cookies are used solely in order to improve the performance of a web page and thereby the user experience.

Cookies for marketing purposes

Cookies for marketing purposes are used in order to display advertisements that are specifically relevant to the individual users and their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether a user has visited a web page or not. This information may be shared with third parties, such as advertisers. Cookies to improve audience targeting and advertising are often linked to third-party site functions.

Cookies not requiring consent

Cookies of the "strictly necessary" type are required for functions without which you would not be able to use the web page as intended. These cookies are used by BMW only and are therefore known as First Party Cookies. They are saved on your computer only during your current browser session. Strictly necessary cookies ensure, for example, that once you have logged on with your access details, you remain logged on and do not need to log on again when you change to another page. Moreover, these cookies guarantee the proper changeover from http to https when you change to a different page, thus ensuring compliance with enhanced security requirements for the data transfer. Finally, a cookie of this type also saves your decision regarding the use of cookies on our web page. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be deactivated using the function on this page. You are able to deactivate cookies generally in your browser at any time.

First Party Cookies requiring consent

Cookies that are not strictly necessary, in the purely legal sense of the term, in order to be able to use a web page do perform important tasks. Functions that enable easy and convenient surfing of our web page, such as prefilled forms, are no longer available without these cookies. Settings you have made, such as a language selection without prior logon with your access details, cannot be saved and consequently need to be requested again on every page. Furthermore, we have no way of customising our presentation for you.

Third Party Cookies requiring consent

These cookies are set for the purpose of incorporating third-party sites. Examples include Facebook services or Youtube videos. These third-party providers can theoretically set cookies while you are visiting a web page which allow them to receive information such as the fact that you have called up that web page.

Use of cookies in the Aftersales Online Service portal

Like most of the web pages that you visit, the AOS portal uses cookies to improve the user experience, both for a one-off visit and for repeat visits to the web page. This allows you, for example, to navigate between pages of the website quickly and easily after logging on with your access details, without needing to enter those access details again.

Cookies are set by our web page only (First Party Cookies). On our pages, we use neither first party cookies requiring consent nor third party cookies requiring consent (e.g. performance cookies, cookies for User Tracking, plug-ins for social networks).

List of the cookies not requiring consent

First Party CookiesPurposeExpiryCategory*
COOKIE_SUPPORTThis cookie indicates whether the browser used supports cookies.365 daysStrictly necessary cookies
GUEST_LANGUAGE_IDThis cookie is used to save the user's current language selection. It is retained beyond the current browser session.365 daysStrictly necessary cookies
LFR_SESSION_STATE_‹ID›This session cookie saves the status of the current session for the content management system.SessionStrictly necessary cookies
JSESSIONIDThis session cookie indicates that an anonymous user is currently actively using the web page; it also counts how many anonymous users are visiting the web page at a given time. This cookie is deleted as soon as you close your browser.SessionStrictly necessary cookies
SMSESSIONThis session cookie equips the user with an anonymized ID while the user is surfing the web page so that the HTTP server can respond to the user's actions (e.g. by providing personalised information).SessionStrictly necessary cookies
SMTRYNOThis session cookie counts the number of failed login attempts by the user.SessionStrictly necessary cookies
smisalreadyloginThis cookie is used for the login process.30 daysStrictly necessary cookies
CookiesConfirmedThis cookie is used to record whether a user has consented to the use of various categories of cookies on the web page. It is retained beyond the current browser session.365 daysStrictly necessary cookies